Why do our boxes have knobs and not an app?
There's a reason. And it turns out it's the same reason Kay can sell them.
The latest episode of our podcast, I Make Sex Toys, is out now, and this one isn't about a box at all. It's about the person who has spent the best part of twenty years getting our boxes onto shelves around the world. Meet Kay, our Sales Director.
Kay didn't come to us the usual way. She arrived as a customer back in 2006, bought a box, and never really left. There's a bit of Victor Kiam about it. She liked the kit so much she ended up running our sales. Over the years since, she built our wholesale operation from scratch, one stockist at a time. Not a faceless distributor network. Actual relationships with actual shops who understand what we make and why.
So, the knobs. People ask us all the time why we fit physical dials instead of pushing everyone towards an app. The answer's simple. A control you can reach for in the dark beats fumbling for your phone mid-play. It's tactile, it's reliable, and it doesn't stop working because a software update went sideways. Kay has spent years explaining exactly that to retailers who'd never heard of e-stim, and watching them get it.
If the I Make Sex Toys podcast is new to you, here's the short version. It's a show hosted by a sex toy manufacturer that's actually about the manufacturing. The business, the craft, the trade. Not the sex. We talk about what it takes to make this stuff in the UK, to stand behind a product for twenty-two years, and to keep a small workshop running in an industry that mostly packed up and moved to China a long time ago.
This one was recorded in a hotel room in Barcelona, the night before a recent trade show. About as glamorous as it sounds. Kay talks to Wayne about how the wholesale side came together, what makes a stockist worth having, and a Dragon's Den moment we still bring up. She tells her own story, in her own words. Have a listen wherever you get your podcasts, just search for I Make Sex Toys, or follow the link below.
